The Adviser’s Guide to Protection Sales: How 360 Lifecycle Makes Selling Seamless

Selling protection products such as life insurance and income protection can be challenging for advisers, especially when these products are often overlooked during the mortgage process. Advisers face challenges like time constraints, fragmented systems and the latest Consumer Duty regulations.

360 Lifecycle offers a CRM platform specifically designed for mortgage and protection advisers. With powerful integrations, advanced reporting, and tailored client management, advisers can identify protection opportunities and provide the best advice to their clients. 

Seamless Integration with the Leading Protection Platforms
A major challenge for mortgage advisers is the lack of integrations between mortgage and protection systems. 360 Lifecycle addresses this by integrating with trusted platforms like: iPipeline and UnderwriteMe’s Protection Platform.

• iPipeline (Assureweb and SolutionBuilder): Protection quote and apply system enabling advisers to compare multi-benefit protection products. Ensures advisers can provide clients with the most cost-effective solution to best meet their specific needs. SolutionBuilder integrates with CIExpert to compare new and historic critical illness plans. Advisers can assess how current products compare to older policies, providing a basis for advising clients on policy upgrades or replacements.
  
• UnderwriteMe: Provides advisers with underwritten protection quotes from multiple insurers, making the underwriting process faster and more transparent. UnderwriteMe integrate with CIExpert, supporting advisers in comparing new versus historic critical illness plans.

These integrations allow advisers to quote, compare, and apply for protection products within a single system, streamlining the sales process. 

Advanced Reporting Tools to Uncover Protection Opportunities
Identifying clients who need protection or could benefit from reviewing their existing policies is a common challenge. 360 Lifecycle’s reporting tools are designed to provide actionable insights, uncovering potential missed opportunities:

• Mortgage Clients Without Life Insurance: Identify clients who have taken out a mortgage but do not have life insurance, start conversations about securing their home and family.
• Re-quoting Smokers: Offer clients who have quit smoking new life insurance quotes, potentially lowering premiums and strengthening adviser-client relationships.

These insights empower advisers to reach out proactively, ensuring clients are protected.

Dedicated Protection FactFind for Client Discovery
Gathering relevant information from clients is often a lengthy process. 360 Lifecycle simplifies this with a dedicated protection FactFind. This FactFind gathers key information quickly, allowing advisers to offer suitable protection products without overwhelming clients. 

By separating the protection FactFind from the mortgage process, advisers can have focused conversations about protection needs without adding complexities to the mortgage journey.

Health and lifestyle questions help prequalify customers for protection products, giving a clearer understanding of their clients’ needs before quoting.

Bespoke Suitability Letters for Personalised Protection Advice
Providing personalised and compliant documentation is crucial after recommending the best protection products. 360 Lifecycle enables advisers to generate bespoke, pre-populated suitability letters. These letters are customised to reflect the client’s unique circumstances and the specific protection products recommended. 

Meeting Consumer Duty Obligations and Evidencing the Right Product at the Best Price
The FCA has emphasised Consumer Duty, requiring advisers to make sure clients receive fair value and the most suitable product. 360 Lifecycle helps by providing a comprehensive audit trail of the client journey. 

• Audit Trails and Evidence: 360 Lifecycle captures every interaction, recommendation, and decision made throughout the client’s lifecycle, evidencing the right product was recommended based on the client’s circumstances.
• Product Comparisons at the Best Price: Advisers can compare products from multiple providers to ensure clients receive the best price and coverage with integrations like Assureweb, SolutionBuilder, and the Protection Platform.

Advisers can confidently demonstrate their compliance with Consumer Duty, demonstrating the best products and price, enhancing trust and satisfaction. 

Empowering Advisers to Sell Protection with Confidence
360 Lifecycle removes the challenges of selling protection alongside mortgages, from powerful integrations, advanced reporting tools, and efficient client management. These factors allow advisers to provide comprehensive protection advice, increasing revenue and client satisfaction.