Breaking £11 Billion, 360 Lifecycle’s Q2 Snapshot
With more than £11 billion in lending facilitated, over 2 million FactFinds completed, and a 52% year-on-year rise in product transfers, Q2 doesn’t just show the market momentum but the increasing value of 360 Lifecycle to advisers in a changing financial landscape.
Platform usage
Engagement continues to climb, with more users and activity:
- 223,000+ Client Portal users, 9.3% higher than Q2 last year
- 65,500+ FactFinds were created in Q2, contributing to our total of over 2 million since 2015
- We now support a growing adviser base with more than 4.5 million case records, a clear sign of scale and trust
Mortgage lending hits £11 billion in a quarter
Mortgages facilitated though 360 Lifecycle surged, reflecting a healthy market and adviser demand:
- £11 billion in lending was facilitated in Q2 2025, up 13.4% from Q1 and 26.4% higher than Q2 2024
- Since 2010, over £346 billion in total mortgage lending has been managed
- 45,100+ mortgages written in Q2 alone, a rise of 9.4% from Q1 and 18.6% from Q2 2024
Protection and general insurance insights
While mortgage volumes surged, protection and GI activity was mixed:
- 15,800+ protection policies written in Q2, down 8% from Q1 2025 and 4.8% from Q2 2024
- 1,900+ buildings and contents policies in Q2, a 20.8% drop from Q1 and 24% from Q2 2024
Who’s leading the market?
Top mortgage lenders in Q2 2025:
- Halifax led with 6,500+ mortgages
- Nationwide followed at 5,200+
- NatWest came in third with 4,800+
Top protection providers in Q2 2025:
- L&G topped the leaderboard with 3,100+ life and IP policies
- Royal London followed with 2,900+
- Aviva was third with 2,500+
Changing market dynamics
Adviser focus continues to shift with evolving client needs and interest rate pressures. Comparing Q1 to Q2 2025:
- Remortgages rose by 11.5%, and are now 41.3% higher than Q2 last year
- Product transfers saw the largest jump, up 26.2% from Q1 and a striking +52% vs Q2 2024
360 Lifecycle outlook and market view
As the mortgage, protection, and GI landscape continues to evolve, 360 Lifecycle remains focused on providing advisers with the technology, data, and integrations they need. With our tools and real-time mortgage and protection solutions, our platform continues to help firms adapt, grow, and deliver.
In the wider market, buyer demand remains resilient, but pricing remains a critical factor. Buyers are active but selective, prompting sellers to respond to high levels of stock with more competitive pricing. The first half of the year saw stronger than expected activity, and while seasonal dips are anticipated, the broader outlook remains steady. Improving buyer affordability and possible further bank rate cuts may offer continued momentum into 2026.
The ongoing trust and support we have received from our clients and partners has been instrumental in our success, and we are looking forward to seeing the impact from the second half of 2025.
If you have any questions or would like more information, you can contact 360 Lifecycle on 0116 2408621 or email enquiries@360lifecycle.co.uk. Alternatively, you can visit www.360lifecycle.co.uk and follow us on LinkedIn and X @360Lifecycle.
